[NOTE: enter your Android app URL (com.example.app) in the "notes" box on the cart page]
great for increasing downloads count on the app page = improve CR (conversion/install rate) = increase installs/users
The displayed downloads count on your app's page is critical for its CR (conversion rate = how many visitors that will go ahead and download your app).
High number of downloads = social proof that your app is worth downloading!
Check campaign delivery here: Google Play Console "first time installers" + displayed downloads count on app's page + category ranking